Service Management Key Concepts
Start hereExplain how services co-create value with consumers, using the concepts of outcomes, costs, risks, utility, warranty and service relationships.
5 learning goals
- 1.Explain how services create value
- 2.Distinguish products, services and service offerings
- 3.Weigh outcomes, costs and risks
- 4.Judge utility, warranty and service quality
- 5.Explain how service relationships work